Deadly Skin Cancer on the Rise in Young Women--What's Going on?

You know to wear your sunscreen, and you've heard all about the risks of indoor tanning. So why are so many (too many) young women still getting melanoma?

According to a fascinating new study by Mayo Clinic researchers, the rate of melanoma (aka, the most deadly form of skin cancer) in young women between the ages of 18 and 39 has increased eight-fold between 1970 and 2009. They even called the rising rate of skin cancer between women ages 20-30 "dramatic."
So, what's going on? You guessed it: Researchers blame indoor tanning bed use.
It seems that as much as women know about the risks of indoor tanning, many continue to think that they won't be affected by skin cancer. Sad and scary.